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Loyal supporters of Taylor Swift are creating a remarkable rise in visitor numbers at a Germany-based art institution that houses a painting of Shakespeare's figure Ophelia, newly reimagined in a song and video clip from Swift's new release "The Life of a Showgirl".

The museum in Wiesbaden in the mid-region German town of this location saw hundreds extra guests than usual over the past weekend, as fans aimed to see the original version of the painting that begins the visual for "Swift's new song".

In the music video, which has been viewed more than 65 countless times on the video platform, the painting transforms, with the artist at its center.

"We are delighted by this focus - it's quite exciting," a gallery official commented.

The representative shared that one group had come from the upper German city of Hamburg, a lengthy trip from there, while a portion of the visitors were U.S. citizens from a nearby military installation.

The official explained that Swifties realized the Friedrich Heyser portrait - thought to originate to 1900 - was present when the gallery employees, noticing the resemblance, posted an announcement on their digital site inviting any Taylor Swift enthusiasts to attend a dedicated tour.

The news then spread rapidly on the internet, the gallery said.

Online content sharing the painting's presence earned many thousands of engagements, much greater than the limited number of engagements that the majority of its content typically obtain.

In Hamlet, the character Ophelia, his beloved, a youthful lady from this nation, suffers a breakdown and submerges.

While not as famous than the renowned artwork of the same character, the artwork also depicts a female figure in a elegant garment shown drowned in water, framed by floral elements.

The image is referenced on the singer's release packaging, which features her partially underwater in a aquatic setting.

"We are surprised and pleased that this musician incorporated this portrait from the institution as motivation for her music video," an institutional leader commented.

"This presents, of course, a great chance to draw visitors to the institution who haven't discovered us yet."

"The recent release" achieved the United Kingdom's biggest debut week of this year, after moving 304,000 units in the opening the debut period.

In the America, it earned more than 4 million equivalent album units in the U.S. in its opening week, according to Billboard, exceeding the milestone set by Adele with her album "25" in the past.

The record is the artist's third project to dominate the UK album chart in the current year, after "an earlier album" in early this year and "The Tortured Poets Department", when it reappeared to number one in recently.

It is also the initial studio album the singer has put out since she declared her upcoming wedding to football player her partner in recently and revealed in May that she had reclaimed control over her earlier recordings.